Category: publicidad

El catalán vende

Al menos en Alemania.

Mirad el nuevo anuncio de Volkswagen para su furgoneta Caddy, emitido en Alemania:

¿Será para ellos como el “jroña que jroña” para nosotros? xDD

Publicidad contextual

Tipp-experience

Me encanta este tipo de campañas publicitarias pseudo-interactivas.

¡La de cosas que pueden pasar entre un cazador y un oso!

Para poder disfrutar de la interactividad, tenéis que pinchar el vídeo para verlo en YouTube.

Publicidad en la era friki

Es bien sabido que en esta vida hay que saber adaptarse al entorno cambiante o quedarse desfasado y anclado en el pasado.

El famoso “renovarse o morir” es especialmente importante para las empresas en un mundo en el que la tecnología avanza cada vez más rápido y hace que los hábitos de consumo de la población cambien.

Los anuncios publicitarios típicos en la que unos actores representan una escena para vender algo cada vez funciona menos. Entre que cada vez hay menos gente que vea los anuncios de la tele (ya sea porque ven menos televisión en directo o porque aprovechan las pausas enormes para hacer otras cosas) y que los viejos formatos se ven anticuados, es la hora de apostar realmente por la publicidad en múltiples formatos y plataformas.

Un ejemplo reciente lo tenemos con la Zarzuela-Punk de Zeta, un pretendido estilo musical que se está utilizando para promocionar el portal online de Nokia: OVI.

Un concursante más de un programa televisivo de Telecinco, la cadena con mayor audiencia del país, se dedica a hacer el friki para que la gente le recuerde y hable de él. Y al cabo de unos días, lanza una propuesta desde su página web y sube el vídeo al YouTube.

Antes habíamos visto otros ejemplos de productos que se lanzaban en la red y utilizaban televisión para promocionarse, o participantes de concursos que no perseguían el premio, sino sólo publicidad, pero creo que esto marcará un antes y un después.

El spam es para idiotas

Hoy me ha llegado uno de tantos mails basura para timar pardillos. Contrariamente a lo que suelo hacer, hoy lo he leído entero, y he llegado a la conclusión de que, si mandan este tipo de mensajes, es que hay gente que pica.

Seguramente sólo pica 1 de cada 1.000, puede que incluso piquen menos, pero habrá gente capaz de creerse que esto es verdad:

Attention: Customer,

CLAIM NOTIFICATION.

This is to notify you that your parcel is still in our possession, this parcel contained an International Cashier Bank Draft/Cheque worth the sum of $2 Million dollars only and it is ready for delivery to your door step.
Meanwhile, before the delivery or shipment will take place, you are advice to send to us the following data’s mention below:

1. Your Name
2.Address
3.Telephone

The above requested information’s will enable us deliver your parcel correctly without any mistake or delivering your parcel to a wrong person. Further more, you might be asking yourself how comes this email, cheque or draft, Anyway, your cheque was brought to this office by a Lottery Fiduciary Agent Or Claim Agent, signifying that you are a rightful winner to their Lottery Award selected randomly from 10 lucky email addresses which your email address is one of the lucky email address.

FedEx courier service company mailing you as per your parcel that was brought to this company to be delivered to you by  lottery groups, along the delivery process that brought a misunderstanding between you and the lottery claim agent and in regards of their request as per their insurance certificate cost and tax fee which happened to be the course of your parcel being pending for the past months/one year.

Meanwhile we are hereby happy to inform you that the FedEx Company has finalized everything with the nicon insurance company of Nigeria ? and the internal revenue office as the company organization has also listed 24 valuable parcel?s to be intact in their office after the released of the parcel?s from the nicon insurance company and internal revenue office.

We are happy to inform you once again that your parcel that contains the sum of $ 2 million dollars is among the 24 parcel?s listed which is now in our office and also with your name as the receiver despise that we lost your private residential address’s, which is an indication that you can now re-send your residential address, telephone as stated above back to the FedEx company where your parcel can be delivered to you without hesitation.

Meanwhile remember that the sender of this parcel to you that’s the fiduciary agent still owns this company the sum of  $210 before incident occurs
Note this fee is not just for delivery but with the stamp duty, this company has spend out of their incomes in the process by recovery back your parcel? so dear customer we once again appreciate your patronage in our favor.

Without hesitations you are to pay for just the balance left by your sender since we have lost his contact. this payment have to be via western union money transfer with the below payment information so that your parcel can be delivered to your residential address before it accumulate a demurrage after one week only,as you know your parcel is not just an ordinary parcel but with a huge amount and I think you understand what I mean by accumulating a demurrage?
Which you will not allow to happen to your recovery parcel that almost gone if not for the love that the good god have for you by favoring you with his favor because it was god who did it not by your power but by the spirit say the lord.

We assure you that your parcel will arrive at your country in two days time and it will get to your door step the third day as soon as this company receive the balance left by your sender and the tracking number of your parcel will be sent to you via e-mail immediately so that you can track it yourself to see your parcel coming on the way and you will also know when it will arrive at your country because we operate in trust and loyalty in your favor.

And also the FedEx Courier Service Company is hereby to inform all their customers by eradicating all their communication with the scam mails that are going all-over the world be careful with their e-mails so that your parcel will not be in danger with their evil planes.

FedEx provides access to a growing global market place through a network of supply chain, transportation, business and related information services.

FedEx is one of the world’s great success stories, the start-up that revolutionized the delivery of packages and information. In the past 30 years, we’ve grown up and grown into a diverse family of companies as FedEx that’s bigger, stronger, better than ever.

WAITING TO READ YOUR E-MAIL.

YOURS AFFECTIONATLY,

MR. DAVID TOM

FEDEX COURIER MANAGING DIRECTOR…

Sinceramente, si eres capaz de creerte esto, o mereces ser engañado o no deberían dejarte sólo por esos mundos de Dios.